Brandon Jennings is that rare basketball player that can do whatever he wants on the court at any given moment. Jennings is also that rare baller that combines amazing basketball skill with the public relations swagger! Without a doubt, he’ll cash in with his personality and that is a blessing for the city of Milwaukee.

This city lacks swagger… sorry, but it does. There’s no buzz to this town other than a decent baseball team that is about to lose its most marketable player in Prince Fielder. What’s to be excited about there? This city needs a STAR and hopefully Jennings will be just that.

It’s not all up to him. The city has to embrace him, the business community needs to let him endorse their goods and the Bucks need to give him the ball on day 1 and let him be the face of your franchise. Let’s face it, Andrew Bogut isn’t selling tickets nor will he be on the cover of EA Sports, Rolling Stone, or hosting the ESPYs.

Jennings has the potential to do all those things… give him the ball and let the #10 pick in NBA draft do his thing. The Cavaliers did it (I know he’s not LeBron), the Heat did it (or D-Wade), the Hornets did it (or CP3), but he may be exactly that for the Milwaukee Bucks. Get this kid out into the city to make appearances, do clinics, commercials, tennis shoe giveaways, etc.

He has to be visable off and on the court. So, Milwaukee needs a star and is ready for one… will the Bucks let Jennings be one? Time will tell how this story ends.